ABOUT:

I’m Claire Watson and this is my website on the internet. I didn’t think there were enough already, so I made another one.

With 16 years’ copywriting experience, my background includes roles at 4creative and Leith, where I developed a strong focus on work that challenges perceptions, entertains and tickles people in a non #MeToo way.

My favourite projects over the years include teaching kids to code with cake-baking robots and creating a vagina flower that supercharged smear test attendance for the NHS.

AWARDS:

D&AD: Yellow Pencil, 2 Wood Pencils

Creative Circle: 3 Gold, 1 Silver, 1 Bronze, Nominated

Campaign: Campaign Of The Year, Top Ten Posters Of The Year, Faces To Watch

Creative Review: The Annual – Best in Book

British Arrows: Bronze

GEMA: 3 Gold, 5 Silver, 1 Bronze

Roses: Gold, Bronze

FWA: Site of the day

The Drum Digital Innovation Awards: Winner

Lovie Awards: Gold, Silver and People’s Lovie

BRANDS:

Netflix, Paddy Power, Visa, 7UP, TikTok, BT, Asda, Tesco, Samsung, Channel 4, BBC, Sky, ITV, NHS, Barnardo’s, UK Government, RBS, Natwest, Chase Bank, Coventry Building Society, L'Oréal, Charlotte Tilbury, Maybelline, Matalan, ASOS, Zalando, The Famous Grouse, Macallan, IRN – BRU, Naked Noodles, Sure, Candy Crush, Network Rail, Scottish Power, Degree

EMPLOYMENT:

Freelance: Droga5, BBH, AMV BBDO, AKQA, Saatchi & Saatchi, M&C Saatchi, Ogilvy, McCann, Accenture Song, Havas, AnalogFolk, Leith, Joint, VaynerMedia, ITV Creative, Sky Creative, Big Small, Gravity Road, Coolr, Meanwhile, Orange Panther Collective, TMW, Ichi, Special. 2019 - Present.

Leith - Senior Creative 2015 – 2019

Freelance: VCCP, BBC Creative, Sky Creative, Red Bee Media 2015

4Creative - Creative 2010 - 2014

Waggledance - Creative 2009 – 2010

JUDGING:

GEMA Awards