I’m Claire Watson and this is my website on the internet, I didn’t think there were enough already so I made another one.
I'm a Senior Creative with 15 years of experience, currently freelancing in both Senior Copywriter and Creative Director roles. My background includes permanent positions at 4creative and Leith, where I developed a strong focus on work that challenges perceptions, surprises, entertains and tickles people in a non #metoo way.
Some of my favourite projects include teaching kids how to code using cake baking robots and a vagina flower for the NHS that dramatically increased the number women attending their smear tests.
D&AD: Yellow Pencil, 2 Wood Pencils
Creative Circle: 3 Gold, 1 Silver, 1 Bronze, Nominated
Campaign: Campaign Of The Year, Top Ten Posters Of The Year, Faces To Watch
Creative Review: The Annual – Best in Book
British Arrows: Bronze
Promax: 3 Gold, 5 Silver, 1 Bronze
Roses: Gold, Bronze
FWA: Site of the day
The Drum Digital Innovation Awards: Winner
Visa, 7UP, TikTok, BT, Asda, Tesco, Samsung, Channel 4, BBC, Sky, ITV, NHS, Barnardo’s, UK Government, RBS, Natwest, Chase Bank, Coventry Building Society, L'Oréal, Charlotte Tilbury, Maybelline, Matalan, ASOS, Zalando, The Famous Grouse, Macallan, IRN – BRU, Naked Noodles, Sure, Candy Crush, Network Rail, Scottish Power
Freelance: BBH, AMV BBDO, Saatchi & Saatchi, M&C Saatchi, McCann, Accenture Song, ITV Creative, Sky Creative, AnalogFolk, Joint, VaynerMedia, Ogilvy, Big Small, Leith, Gravity Road, Coolr, Meanwhile, Orange Panther Collective, Ichi 2019 - Present.
Leith - Senior Creative 2016 – 2019
Freelance: VCCP, BBC Creative, Sky Creative, Red Bee Media 2015
4Creative - Creative 2010 - 2014
Waggledance - Creative 2009 – 2010