Code a Cake was created to raise awareness of BT’s commitment to teach the nation digital skill. A digital experience, where parents and kids learn code together by programming cake baking robots - often with messy results.
The idea was to make the intimidating world of coding accessible, through the simple metaphor of baking a cake. A physical kitchen was made, with five custom-built working robots to help children learn the basic concepts of code and connect their choices to real world affects.