The Metaverse promises a world free of physical and societal barriers, yet 60% of people still feel it lacks inclusivity. For Degree Deodorant (Sure in the UK), we partnered with Decentraland to help set a new standard for representation. Alongside Fat Joe and Paralympian Blake Leeper, we launched the Degree Metathon: The world’s first marathon in the Metaverse. I joined the project early as a senior creative, contributing to gameplay concepts and copywriting for the virtual race world and campaign films.