ITV: Fortune Hotel

The launch of a new marque new show for ITV, a reality gameshow where people try to outwit each other to get their hands on a case full of cash.

When there’s 250k at stake you can’t trust anyone.

The campaign included multiple OOH executions, TV teasers, promos, idents, social, press, a TripAdvisor partnership and radio. 

We partnered with TripAdvisor to bring The Fortune Hotel to life as a real destination, creating playful social ads for a hotel where everyone’s out to get you.