Zalando

Building a community within the fashion world, partnering with influencers, jumping on insider trends and collaborating with the biggest names in the business.

For Zalando’s 2025 holiday campaign, we created organic and paid social that embraced the messy, chaotic reality of the festive season with family. The work celebrated creative freedom with fashion through relatable festive outfit dilemmas, brought to life in a socially native way. The work focused on the wild dynamics of the ‘Lazonda’ family, creating a narrative arch and characters across the seasonal social content.